![]() ‘Wolff Olins didn’t try to clamp the same exact image on everything. I found this interview with the logo’s creators Wolff Olins on Wired magazine. ![]() Showing an excellent product can survive a terrible logo. Thank goodness the brand became the opening ceremony, the stadium and the athletes. It had to be pointed out to me, the shapes represent 2012. Well now we are in the future, let’s have another look. That it was visionary, we would ‘get it’ later. Many of those attempting to defend the logo at the time of the release said it would grow on us. ![]() Released a couple of years earlier to widespread derision. An Olympics which were highly successful, particularly from a British perspective, both in terms of organisation, sporting success and spectacle.įrom the sheer genius of Sir Danny Boyle’s opening ceremony (above), the 2012 Olympics was a complete success. I’m writing this fully six months after the London Olympics 2012.
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